Hawke's Bay is a region on the east coast of New Zealand's North Island, encompassing Napier, Hastings, Havelock North, Wairoa and Central Hawke's Bay. It is known for vineyards and food producers, coastal scenery, cycling routes and the Art Deco character of central Napier. The region's varied towns make it suitable for a trip combining culture, landscapes and local cuisine.
Visitors to Hawke's Bay can base themselves in Napier or Hastings and use road and cycle networks to explore surrounding communities, wineries and coastal areas. Driving is useful for dispersed rural attractions, while guided tours offer an alternative when visiting wine producers. Travelers should reserve popular experiences when needed and check trail, beach and road conditions before longer outings. Spending more than a single day allows time to experience both the urban heritage and the wider agricultural and natural landscape.